My name is Kapil Srivastava
GUITARIST -> EDUCATIONIST -> ENTREPRENEUR -> PHILANTHROPIST
STARTED PROFESSIONAL JOURNEY AS A GUITARISTKapil started his professional music journey as a guitarist at a very young age of 17, playing and recording guitar for various kinds of genres as Indian Folk, Regional, Ghazals and Western Classical etc. Kapil also started teaching guitar part-time at several schools and colleges.
PERFORMED AT 100 OF EVENTSKapil had already performed at hundreds of events (including solo guitar events) for clients as Raymonds, Vishal Mega Mart etc besides doing several recordings for T-Series and Govt. channel Doordarshan.
RESEARCH TOWARDS GUITARMONK METHODOLOGY
His method of teaching started gaining word of mouth appreciation across the city. He was called by various schools, corporate and parents to guide on their student/s’ musical dream.
Kapil pursued his intense academic engagement, while reducing live performances to limited platforms only. It was also was the period of dedicated teaching, researching, writing the guitarmonk methodology and running guitarmonk pilot programs, which was practised unofficially till 2004 and officially as guitarmonk from 2005.
OFFICIALLY ANNOUNCED, ESTABLISHED – GUITARMONK
Officially announced and established the brand guitarmonk (with domain guitarmonk.com). Kapil also authored and published various technical guitar books, repertoire books and launched grade courses under guitarmonk. Guitarmonk also opened its two formal institutes at Delhi & Noida and started developing the mechanism for expansion and effective management of guitar education. This was the year where Kapil’s journey as an entrepreneur started. Kapil also launched world’s 1st official Ragas on Guitar course under guitarmonk.
It has become the aspirational year to reach more people towards creating more centers while maintaining the quality of previous one through guitarmonk introduced teachers’ training mechanism. It also started hiring and building its human resource for future expansion. It hired tens of guitar teachers and interns and started training them guitarmonk methodology.To balance cost, Guitarmonk at the same time also increased its marketing and expanded workshops activities in several schools, corporate, centers, and houses of the city. Though guitarmonk was having two dedicated locations but its activities was happening across the city and even outside the city. Guitarmonk also partnered several schools of the city and Kapil was awarded by several schools, clubs for its successful efforts and reach.
While at the same time, Kapil also did a TV Debut for album Lady Chatterjee (the 1st animation concept by HMV Sa Re Ga Ma), and was known across India for his guitarist’ personality. The video played across all TV Channels in India and Kapil was known to people across various places. This further led to demand of Kapil from other cities.
STATE AWARD FROM DELHI GOVT.
Kapil received State Award in Guitar excellence by Delhi State Government. It was also the year of establishment of Guitarmonk Records to venture into new stream of music production and expand music works under guitarmonk.With the financial support of guitarmonk education, guitarmonk associated with hundreds of Artists including Ustad Sultan Khan, Pt. Jwala Prasad, Padam Shree Sumitra Guha and several other classical exponents of India etc.
Guitarmonk albums got part of Planet M, Music World Stores across India and had huge demand in the hospitality industry.
At the same time Kapil as a guitarist entered into a new contract with HMV Sa Re Ga Ma for the list of 30 Underground musicians of India, Kapil was the only instrumental guitarist with the title music “THE JOURNEY”. The same music became part of Bollywood Movie – Dubai Returns (starring Irrfan Khan).
INDIA’S FIRST GUITAR FRANCHISEGuitarmonk became the 1st musical education brand of India to offer a franchise model, which opened many more centers in Delhi-NCR.At the same time, guitarmonk productions for music albums and education books continued. Guitarmonk conducted regular exhibitions in International book fair and Delhi book fair every year, which received huge sale and appreciation by the people.
CREATED MULTIPLE IN-HOUSE BANDS
Guitarmonk took over all its franchisees for academic quality, control and planned to expand its centers under its own ownership until the better time. Guitarmonk centers were now spread in shopping malls, schools, residential societies etc.
Guitarmonk created its multiple in-house bands to expand its education marketing and communicate its brand image. It also included various social cause events and local community fairs and activities with popular malls of Delhi.
Guitarmonk also tied up with Café Coffee Day for conducting regular shows at various CCDs of Delhi-NCR every week.
MUSIC PHILANTHROPY – HONOURED BY MINISTRY OF HEALTH
By this year guitarmonk had done hundreds of commercial, non-commercial live performance events.
While the education and production was in continuum, there was a huge commercial demand for live performances at guitarmonk numbers. It is no need to say that guitarmonk had reached many corporate including Walmart, TCS, HCL, Adobe, Jubilant Life Sciences, RMSI, RMS etc.
Besides above, the event demand led to formal establishment of JustDialMusic.com, which not only created a new vertical of Live Music Greeting but also provided a professional solution to people looking for custom cultural services, which was also a major demand in corporate. The JustDialMusic, received huge clientage, media hype during valentines and it was the feather in the cap of guitarmonk besides being part of various other social cause events with clients as DLF, Hyundai, Big FM, Club Mahindra, Surat Diamonds, Dr. Lal Path Labs, Shipra Mall etc.
Later same year Guitarmonk was honored by Delhi Government’s Ministry of Health for its mega social movement of Doctor’s Day. Guitarmonk also led the foundation of several event models as Women’s Day, Blanket of relief to serve society in a new special way and even touching green causes.
LAUNCH OF GUITARMONK CRP & RADIO
Academically, Guitarmonk introduced a new 1 year CRP Hobby course to filter sincere enquiries.
Guitarmonk introduced Guitarmonk Radio for licensing its music to corporate. Guitarmonk also introduced a parallel vertical Pianomonk to support piano students and cater kids in age group of 4 to 9 years.
While guitarmonk was also part of regular media coverage and growing clientage, it’s all other domains were consistent and smooth in operations.
PROFESSIONAL DIPLOMA/DEGREE COURSES IN GUITARGuitarmonk started building professional Diploma/Degree courses in Guitar, while increasing its association with corporate, schools, universities, outstation and foreign students.
BACHELOR DEGREE COURSE – 1ST TIME IN INDIA
Introduced Bachelor Degree Course for the 1st time in India and became the pioneer in doing so. Guitarmonk established the course, curriculum and all relevant white papers.
Guitarmonk also started expanding its physical centres outside Delhi
GUINNESS WORLD RECORDS | PAN INDIA PRESENCE
Guitarmonk education started manifesting with its physical centers in different parts of India as Hyderabad, Bengaluru, Pune, Surat, Chandigarh, Dehradun etc.
Guitarmonk expanded its brand image by participating in Guinness World Record and again became a national name. This award was for the tallest cake pyramid. Guitarmonk also did the largest guitar gathering of Gujarat in Surat.
Guitarmonk partnered with Grammy Winner Vishwa Mohan Bhatt and made him the guitarmonk ambassador. He also worked on Guitar Veena duet with Kapil Srivastava
Amazing India Heritage Guitar JourneyGuitarmonk initiated a new World record initiative, partnering with Delhi Art & Culture (Delhi Govt.) & ASI (Govt. of India) the Amazing India Heritage Guitar Journey by Kapil Srivastava. This beginning was covered by various media and the journey will take few years to finish. It’s going to be a never before, historic content for tourism, music-culture, heritage of India besides guitar lovers all around the world.
WORLD UNITY CAUSE WITH 190+NATIONS
The Journey is yet on, while guitarmonk is doing a world unity cause with 190+ nations, which is the 1st of its kind initiative.
We believe that so far were just preparing, the real journey of guitarmonk has just started.
Guitarmonk (India’s largest chain of Guitar Schools), has so far counselled 1,50,000+ enquiries, taught 15000+ students in more than 35+ countries in 14 years (20 years in corporate). Guitarmonk is honoured by all 3 ministries, covered across global media and aspire to serve and touch people and bring harmony in their lives musically.